Aug 11
17
For the past 8 years I’ve been a big fan of using content as a marketing vehicle to acquire new customers. In fact, during our agency’s 10 year history, we’ve never had a sales person and have engaged in very little outbound marketing (long before the notion of “inbound marketing” became popular). The growing popularity of content marketing within the SEO world has evolved from white hat SEOs that would proclaim “content is king” to recent declarations that Google’s Panda updates have now validated the need for quality content
See original here:
Optimize for Search, Optimize for Share – #SESSF